1 Capturing market share, improving customer loyalty and relationships by creating a remarkable customer experience

Customer Loyalty & CRM Africa Summit 2014 has been developed in collaboration with industry experts for customer loyalty & management professionals to benchmark against current best practice and the strategies behind loyalty programs. The event will showcase activities that have proven success in:

·         Using data to fully understand customer needs

·         Aligning loyalty to the company’s strategic goals

·         Creating a community and turning customers into brand evangelists

This two day networking and knowledge sharing event which takes an in-depth look at the critical importance marketers place on brand loyalty in the fiercely competitive markets of the African region. With digital and social media quickly changing the way customers behave, creating and maintaining a loyal relationship is arguably one of the most critical areas for marketers today. This special two-day conference together in addition to the post-conference day workshops will bring together a host of influential marketers with keynote presentations, case studies and panel discussions on a range of issues from traditional loyalty programs, to future proofing customer strategies in the age digital, data and social media. This event will be attended by CMOs, General Managers, Senior Customer Loyalty & Customer Experience executives from industries across Banking & Financial Services, Telecoms, Retail, Hospitality & more. 

Top 5 Benefits of Attending

African brands understand that competition is increasing and new customers are becoming rarer each day. It is crucial to look for strategies to capture market share and invest in customer experience.

·         Learn and benchmark from innovative approaches to the strategies behind successful loyalty programs

·         Network and share ideas with CMOs, General Managers and Senior Customer Loyalty professionals from Africa’s biggest brands

·         Listen to leading practitioners give their experience on which tools can be applied to collect useful customer data

·         Tailor your learning towards your biggest issues in Big Data & Customer Metrics

·         Hear best practices and assess tools and technologies available for companies to protect market share and leverage results

Who will you meet

Directors, Heads, Managers of:

·         Marketing

·         Customer Management

·         Customer Loyalty

·         Customer Service

·         Customer Experience

·         Branding

·         General Managers

Sponsorship & Exhibition Opportunities

Unlike the visitors at trade shows and exhibitions, conference delegates are qualified decision makers with proven budget control. You’ll be meeting and doing business with select groups who have chosen to invest their money and, more importantly, their time to address the specific challenges in the agenda.

We guarantee that you’ll be making contacts with decision makers and influencers responsible for purchasing decisions. Our delegates are people who have come looking for solutions, and sponsoring puts you on a platform to demonstrate your expertise and win their business.

In aligning yourself with the experts speaking at the summit, you will be able to demonstrate how your solutions overcome the obstacles faced by your clients. You will also be able to display how you can deliver cost-effective, highly efficient products and services that have made a real impact on their budgetary and scheduling constraints, while enabling them to ensure their customer loyalty operations remain unaffected.

Customer Loyalty & CRM Africa Summit 2014 is the region’s leading forum dedicated to customer loyalty & CRM professionals. In addition to uncovering the best project opportunities, these decision makers will be evaluating products and services to shortlist potential solution providers.

Do you have a product or service that our senior decision-makers and key influencers need? Can you afford to miss out on this unique opportunity to profile your business?

Email us at enquiry@equip-global.com for the limited sponsorship & exhibition opportunities we have available at the Customer Loyalty & CRM Africa Summit 2014 

More Details

If you like more information about the conference agenda, please email enquiry@equip-global.com 

Please indicate subject title as “Customer Loyalty & CRM Africa Summit 2014”