Product Development for Business Banking Masterclass 2021

12 November 2013 - 14 November 2013
Manila, Phillippines

Your Expert Trainer

International Expert in Product Development30 Years of Experience!

He is recognized as a leading strategist and thought leader in the banking & financial services marketing strategy. In his professional career spanning 30 years, He has held senior positions wi..

About Your Expert Trainer

Program Overview

This 3-day masterclass program considers both the “how to” but also the strategic dimensions of product development for business & commercial banking in the light of the increasingly disruptive forces that are reshaping the banking landscape and also internal pressure to identify new streams of both margin and fee-based revenue, rising customer expectations and fintech industry competition.

It has been designed to provide you with a complete guide to innovating, developing, managing, and executing products in the business banking and financial services sector. The comprehensive agenda will cover all the necessary knowledge, principles and lessons learned on how to develop effective business banking and financial services products that provide your organization with a competitive advantage with your customers in today’s very competitive market landscape. It will go in-detail on key topic areas including product development strategy, product development and marketing success roadmaps, product innovation best practices, turning creative products into profit centres, evaluating & validating product ideas, compliance and approval issues, launching & marketing products, product success monitoring amongst others.

As with all Equip Global Courses, the emphasis is very much on the practical and interactive exercises and real-life case studies. In addition to presentations of the subjects, participants will be challenged in actual project case studies to apply the principles discussed. It will also encourage the attendees to develop the tools to implement change upon returning to their workplace.

Key Learning Outcomes Include:

Learn best practice product development process for business & commercial banking
Understand the key skills required to be an effective business & commercial banking product developer that drives profitability
Consider the importance of innovation in today’s disrupted financial services and business environment and how your strategy needs to evolve
Recognise the importance of incorporating and ‘end to end’ customer experience and the impact of the product life cycle when developing your banking products
Discover examples of leading-edge business banking products including fintech - from around the globe and learn success factors you can apply to your process
Learn how to harness the principles and practices of risk management to improve your product development process and outcomes
Understand the crucial role of the ‘front end of innovation’ as the starting point for bringing successful products to market
Takeaway an extensive series of models and calculators (e.g. revenue forecasting model for new financial services products) specifically designed to improve your product development process and success rate

Who Should Attend?

This Masterclass is aimed at CEOs, Presidents, Managing Directors, Directors, Heads of Departments, Managers and Senior Executives responsible for:

Business Banking/Corporate Banking/Commercial Banking
Product Development/Product Innovation
Product Project Team
Product Portfolio Management
Product Risk/Product Review
Product Marketing/Channel Marketing/Product Strategy
Product Sales/Business Development
Revenue Management
Pricing & Distribution Management
Transaction Banking

Like more information?

Email us today at enquiry@equip-global.com!

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PIC – 40% cash back when you register for an Equip Global Conference or Training Course

The objectives of the PIC Scheme are the same as those of Equip Global. Both support investment in innovation, productivity and continuous training.

If you are a registered business in Singapore, you can enjoy huge huge tax savings in the form of cash payouts and/or tax deductions when you invest in training of employees. Your attendance at any Equip Global conference or training course is eligible for PIC credits, either as a 40% cash refund or 400% tax deduction. We will provide you with full supporting documentation after the event and assist you in getting the claim completed.

Continuous training and upgrading of your employees is key to the success of your organization. What’s more, boost your tax savings and claim 40% of your registration fee by attending an Equip Global conference or training course today. To do so, follow this simple 5 minute process:

Select, register and pay for your conference/training course of your choice
Complete the PIC form which you can download here: http://www.iras.gov.sg/irasHome/uploadedFiles/Quick_Links/Tax_forms/Business_and_employers/Cash%20Payout%20Application%20Form_B2011_final.xls
Attend the event, learn and network with industry peers
File your receipt (which we will email you), record of attendance (which we will provide you at the event) and the completed PIC form with your accounts department which they will submit to IRAS to process the claim. If you do not have an accounts department or need help with the PIC claim, our staff will be very happy to assist.

Take advantage of the PIC scheme to upgrade your skills, gain the latest information in your field of work, and get access to the knowledge that can help drive your organizations’ performance and productivity.

For more information visit http://www.iras.gov.sg/irashome/picredit.aspx. Terms and conditions apply.