Our expert trainer's experience in public relations spans over three decades and includes being consultant with two of the world's biggest PR consultancies - Burson Marsteller and Ogilvy and Mather Public Relations. He specializes in Strategic Communications and Crisis Management. He has successfully handled various crises and Strategic Communications for clients in the region namely China, Vietnam, Myanmar, Thailand, Malaysia, Indonesia, and in other parts of the world including the UK and USA. The intensity of the projects have been local to international in its complexity. These crises involve not only corporate image protection and business continuity but also casualty management.

He is the past President of the Institute of Public Relations of Singapore (IPRS), as well as the former Chairman for the Federation of ASEAN PR Organizations (FAPRO). He was on several advisory bodies like the Nanyang Technological University (Communications Studies), Guangzhou PR Association, Singapore Hospice Council, and St. Joseph Home. He lectures for Newcastle University, Curtin University and Charles Stuart University of Australia, NUS (Eng & Comms), NTU and Nanyang Polytechnic and lectured for the University of Windsor (Canada) in media training and broadcasting. He is an adjunct lecturer for NTU Wee Kim Wee School of Communications (for the past 14 years), where he lectures in PR and communications to 3^rd and 4^th year students as well Master degree classes.

In 1986 as the Head of Public Relations for Sembawang Shipyard Group-the region's largest shipyard; which included Sembawang Maritime, Sembawang Bethlehem, Sembawang Construction he helped lead the revamp of the image of the group and create an identity for them. He was also AVP of Public Relations of the United Overseas Bank (UOB) in 1985

Between 1988 and 1994, he was the Group Corporate Public Relations Manager of the Fraser and Neave Group of companies where he led and handled all local, regional, as well as International Public Relations Communications, Investor Relations, Internationalization of the group and Promotions. He helped oversee the merger of F&N with Coca-Cola International. Some of the companies he worked with in the group included, Asia Pacific Breweries (Tiger Beer), Centrepoint Properties, Asia Dairies, CarnaudMetalBox, and International Theme Parks. Was directly responsible for the increase in shareholder value of the Group by more than 40%.

He was also the Editor of Labels and Labelling Asia and Tyre Asia, two regional magazines. He was the Chairman of the International Business Communicators group at the Marketing Institute of Singapore. He holds a BA, and a BA (Hons) in Communications Studies from U of Windsor and an MA in Communication Management from University of South Australia.

While President of IPRS, he introduced a complete training scheme for PR practitioners who wanted to advance their studies. He ensured that there was training from certificate level, diploma level to basic degree and master levels for all that wanted to study communications and PR. He also introduced the IPRS accreditation scheme to recognize PR practitioners in the industry and to educate the business section of hiring properly trainer PR communications experts.

He currently actively provides Strategic Communications consultancy to both Private and Government clients. His clients are mainly international brands and regional companies. In addition, he currently advises one of Singapore’s largest Philanthropic Organizations Ngee Ann Kongsi as well as maintains strategic overwatch on their businesses and image positioning. He is also currently advising the Grand Royal Group ( largest industry player in Myanmar) as their Strategic Communications Consultant, especially in areas of governmental relations, media relations, crisis communications and community outreach. He also handled the strategic Communications for the Ooredoo Myanmar Group in 2018-2019